July 1, 2005
PORTLAND, OREGON — Live Axle Interactive, a Portland-based web design and development firm, announced today the launch of a redesigned web site developed for the Internet Strategy Forum (www.internetstrategyforum.org). The Internet Strategy Forum is a nonprofit association dedicated to professional development and peer networking among senior Internet decision-makers. The Internet Strategy Forum is headquartered in Portland, Oregon, with chapters in New York and Austin, Texas.


Live Axle assisted with content development and provided a complete redesign to bring the Internet Strategy Forum's new brand online. Live Axle developed a new Information Architecture and visual design for the site that provided easy access to information about the organization and the Executive Summit.


The Internet Strategy Forum will use the web site to educate and inform the organization's members about upcoming events and promote the value of what the ISF provides to members and the business community. The website has helped increase ticket sales to the Executive Summit by 18% while sustaining a ticket price increase of nearly 50%.


"Live Axle took the Internet Strategy Forum web site to a new level with this redesign. Their team was a pleasure to work with throughout each phase of the process, including the post-launch maintenance."


"This version of our site positions us for growth into a national organization."



About Live Axle Interactive
Live Axle Interactive designs and builds web sites and web applications for companies throughout the United States. Live Axle clients include: Art in the Pearl, Campbell Salgado Studio, Computer Generated Solutions, EHIM, Internet Strategy Forum, OMSI, Portland Family of Funds, QUALCOMM, United States Bureau of Reclamation, and Zaffiro. For more information about Live Axle Interactive, please visit www.liveaxle.com.


Contact
Kim Stetson, Live Axle Interactive
Phone: 503.222.0000
Fax: 503.222.0097
Email: kim@liveaxle.com