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Situation
Anesthesiologists Associated Incorporated – AAI – provides billing and collection, financial, and business advisory services to over 800 anesthesiologists in the western United States. Recognizing growing competition in their marketplace, AAI wanted to update their marketing strategy and improve their online presence to meet the expectations of a new generation of web-savvy doctors who anticipate receiving an increasing number of online services for managing their medical practices.
Solution
While working within the parameters of the brand guidelines provided by Avive Design, Live Axle redesigned the web site to include a stronger graphical treatment that conveys the depth of experience at AAI. The new design and revised copy reflect AAI's current business goals and provide a stronger call to action for potential new clients. Live Axle added a client testimonial section to the web site to emphasize the range of AAI's services and experiences in the field. We developed the site in PHP, and worked with the AAI team to identify a Search Engine Optimization strategy to make it easier to find the site on leading search engines such as Google and Yahoo.
Result
The redesigned AAI web site is a visually compelling representation of the company's depth of experience and professional business goals. The new design has been well-received by current AAI clients and has already helped attract new anesthesiologists to the company.
 www.aai-office.com
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