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Situation
The Internet Strategy Forum, a nonprofit association dedicated to professional development and peer networking among senior Internet decision-makers, wanted a new website that helped the organization better achieve its primary goals. The Internet Stratgey Forum wanted to increase ticket sales for the Internet Strategy Forum Executive Summit, the organization's premiere annual conference and primary economic engine. ISF called on Live Axle to create a website that communicates the success of the nationally growing professional association representing corporate Internet Strategists.
Solution
Live Axle worked with Steve Gehlen, Founder and President of the Internet Strategy Forum, on developing the content for the website and defining the online brand design. We created a new Information Architecture and visual design for the site that provided easy access to information about the organization and the Executive Summit.
Result
The Internet Strategy Forum uses the new website to educate and inform the organization's members about upcoming events and promote the value of what the ISF provides to members and the business community. The website has helped increase ticket sales to the Executive Summit by 18% while sustaining a ticket price increase of nearly 50%.
 www.internetstrategyforum.org
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