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Situation
QUALCOMM CDMA Technologies (QCT) needed a way to showcase the potential of their top-of-the-line chipsets. They had technical specifications and feature sets but needed a visually appealing way to communicate the possibilities of their high-end products to marketers and consumers.
Solution
Live Axle studied the technical data on the chipset solutions and created a script that combined the most compelling attributes of the chipset into a short story based on a traveling businessman using his phone to read his daughter a bedtime story. We developed the script, the phone form factor, the conceptual applications, designed the interfaces and produced all the video contained in this conceptual demonstration. The demo blends Flash, video and audio to create a rich experience designed to play on a variety of end user platforms.
Result
The Bedtime Story demo is emotionally appealing and gives the QUALCOMM sales team the ability to show the exciting possibilities of the new chipsets to marketers and consumers. This movie is widely used in PowerPoint presentations and is part of QCT's online marketing efforts.
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