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Situation
The QUALCOMM CDMA Technologies (QCT) European marketing group asked Live Axle to design a two-page printed newsletter for QCT's European audience. They wanted a fresh and contemporary look that appealed to young marketers and decision-makers at operators throughout the continent.
Solution
Live Axle researched European design trends by interviewing a colleague who had spent the last three years living and working in the UK. Utilizing localized images and a bold palette we designed a progressive, colorful print piece that hit the target and gave QCT a fresh look for their European audience.
Result
The print newsletter was so well received that the QCT European marketing team asked us to create corresponding web pages so that the newsletter could be available online.
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